A redesign is never a simple task. Most of the time, the original brand carries a lot of emotional baggage, which is what we discovered when redesigning the Ramrod FC Team Logo. However, we did not anticipate their luggage being ten times larger. Football, like many other states in India, is extremely important to Kerala and its people. We'd been wanting to do this for a long time, so when the opportunity arose, we jumped at it. It was time to seize it by the footballs, so we did just that.